A Playlist for Everyone
A Playlist for Everyone is a conceptual advertising campaign for Spotify with the goal to increase playlist activity and targeted towards Gen Z & Millennials. With the endless possibility & availability of playlists to choose from, there's no doubt each one is unique, whether a playlist for the weekend, or a playlist full of heavy-bass tracks. Theres always a playlist out there for someone to enjoy that fits their personality.
Why advertise playlists?
Playlists are a great feature for every artists & users because it helps artists increase their popularity whiles users can either make their own playlist or listen to others that fits their taste and/or occasion. Users can find their "perfect track" picked out of the other millions of tracks; in addition, that said user can stumble upon undiscovered artists & possibly support them.
The Ads
Creative Executions
Process
Early versions

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