Wild Beans
Wild Beans is a cafe shop that delivers on creating the best coffee taste and crafted baked goods to our consumers. Our coffee comes from the freshest bean courtesy to our farmers across the globe. The fresher the beans, the better the taste. Our taste guarantees you a warming experience so you can feel refreshed.
The Challenge
Young coffee drinkers are looking to not only expand their taste, but beans that are ethically and sustainably sourced. Part of their lifestyle is aimed to produce less waste and reusable products. That doesn't mean they can't also enjoy a tasty cup of coffee & treats.
The Approach
A Clean Brand Identity
The identity had to have a natural element but still relate it to coffee. I explored several concepts in the naming convention, mark using traditional and unconventional methods. 
An Earthly Design System 
To reflect its values in being a eco-friendly and sustainable brand, the design uses an earthly color palette combined with abstracted topography design onto recyclable materials. It takes influence from Japanese design, incorporating minimalism, harmony within the the eco packaging system.

Coffee Cup Design

With Kraft Cup Holder
With Kraft Cup Holder
Back Side
Back Side
Donut Box
Donut Box
Carry Out Bag
Carry Out Bag
Coffee bag designs that would be sold in cafes for consumers. The complexity of the abstracted topography reflects the level of the roast in each bags.
Blonde Roast Front
Blonde Roast Front
Medium Roast Front
Medium Roast Front
Dark Roast Front
Dark Roast Front
Blonde Roast Back
Blonde Roast Back
Medium Roast Back
Medium Roast Back
Dark Roast Back
Dark Roast Back
Designs to be use in cafes including standard employee uniforms and menus.
Coasters
Coasters
Coasters
Coasters
Staff Aprons
Staff Aprons
Menu
Menu
A Warming Personality
Embrace Warmth! Wild Beans makes quality coffee that satisfies their consumer's need. We align this trait in our messaging across our packaging, social media and website–celebrating people's moments of feeling refreshed. 
Indoor Signage
Indoor Signage
Indoor Signage
Indoor Signage
Instagram Account
Instagram Account
Social Post
Social Post
Story Content
Story Content
Behind the Scenes

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