Wild Beans is a cafe shop that delivers on creating the best coffee taste and crafted baked goods to our consumers. Our coffee comes from the freshest bean courtesy to our farmers across the globe. The fresher the beans, the better the taste. Our taste guarantees you a warming experience so you can feel refreshed.
Young coffee drinkers are looking to not only expand their taste, but beans that are ethically and sustainably sourced. Part of their lifestyle is aimed to produce less waste and reusable products. That doesn't mean they can't also enjoy a tasty cup of coffee & treats.
A Clean Brand Identity
The identity had to have a natural element but still relate it to coffee. I explored several concepts in the naming convention, mark using traditional and unconventional methods.
An Earthly Design System
To reflect its values in being a eco-friendly and sustainable brand, the design uses an earthly color palette combined with abstracted topography design onto recyclable materials. It takes influence from Japanese design, incorporating minimalism, harmony within the the eco packaging system.
Coffee bag designs that would be sold in cafes for consumers. The complexity of the abstracted topography reflects the level of the roast in each bags.
Designs to be use in cafes including standard employee uniforms and menus.
A Warming Personality
Embrace Warmth! Wild Beans makes quality coffee that satisfies their consumer's need. We align this trait in our messaging across our packaging, social media and website–celebrating people's moments of feeling refreshed.
Behind the Scenes