Scope

Brand Design

Packaging Design

Marketing

Wild Beans

Wild Beans is a cafe shop that delivers on creating the best coffee taste and crafted baked goods to our consumers. Our coffee comes from the freshest bean courtesy to our farmers across the globe. The fresher the beans, the better the taste. Our taste guarantees you a warming experience so you can feel refreshed.

A Green Identity

The identity had to have a natural element but still relate it to coffee. I explored several concepts in using traditional and unconventional methods.

An Earthly Design System

To reflect its eco-friendly and sustainable values, the design uses an earthly color palette combined with abstracted topography design applied to kraft packaging. It is influenced by Japanese design, incorporating minimalism and harmony.

Designs to be use in cafes including standard employee uniforms, menus, and in-door signages.